NamecheckedEvery MondayA sample

What you get each week

One report in plain English: calls and enquiries first, then who the assistants and Google named last week and this week.

SampleMade-up business

This is a sample. The business (Northfield Physio), its rivals, its websites and every number below are made up to show the shape of the report. None of it is a real client or a real result. The dates are made up too.

It is built by the same code that builds a real report, from a file of invented data.

Weekly report: Northfield Physio (example) (w/e 2026-05-18)

Calls and enquiries

9 calls and enquiries (2026-05-12 to 2026-05-18), +2 on the week before (7).

  • Calls: 5
  • Form enquiries: 3
  • Bookings: 1

Where they came from:

  • Google Maps: 4
  • Google search: 3
  • AI assistants: 2

Google rankings

3 of 8 tracked searches are on page one.

  • private physio derby: position 6
  • knee pain physio derby: position 9

Google Maps

For 'private physio' (2026-05-17): top 3 at 6 of 25 points around you; average position where you appear: 8.4.

AI answers: share of answers naming you

  • ChatGPT: 33%
  • Google AI Overviews: 50%
  • Perplexity: 17%

What the AI assistants and Google said: last week and this week

We asked the same questions on 2026-05-11 and on 2026-05-18. Across 6 answers, you were named in 2 last week and 3 this week: 2 gained, 1 lost.

best private physio in Derby

  • ChatGPT: 2026-05-11: not named. 2026-05-18: named. Now named.
    • Other businesses named: 2026-05-11: Larkspur Physio, Kestrel Physio. 2026-05-18: Kestrel Physio, Larkspur Physio.
    • Sites it cited (newly cited: northfieldphysio.example).
    • 2026-05-18 (mention): “Northfield Physio is a good choice for knee and back problems, with evening appointments.”
    • May have helped: Knee pain physiotherapy page (page), live 2026-05-13 (linked to this question).
  • Google AI Overviews: 2026-05-11: named. 2026-05-18: named. Named both times.
  • Perplexity: 2026-05-11: not named. 2026-05-18: not named. Not named either time.

private physio for a sore knee in Derby

  • ChatGPT: 2026-05-11: not named. 2026-05-18: not named. Not named either time.
    • Other businesses named: 2026-05-11: Larkspur Physio. 2026-05-18: Larkspur Physio, Oakfield Physio.
  • Google AI Overviews: 2026-05-11: named. 2026-05-18: not named. No longer named.
    • Other businesses named: 2026-05-11: Kestrel Physio. 2026-05-18: Kestrel Physio, Larkspur Physio.
    • Sites it cited (newly cited: healthdirectory.example; no longer cited: northfieldphysio.example).
    • 2026-05-11 (mention): “Northfield Physio offers knee assessments.”
  • Perplexity: 2026-05-11: not named. 2026-05-18: named. Now named.
    • Other businesses named: 2026-05-11: Kestrel Physio. 2026-05-18: Kestrel Physio.
    • Sites it cited (newly cited: northfieldphysio.example).
    • 2026-05-18 (mention): “For a sore knee, Northfield Physio lists a knee assessment and a named, registered physiotherapist.”
    • May have helped: Business Profile services and hours (profile), live 2026-05-14 (the page is cited in this answer).

AI answers differ from one asking to the next, so one week's change is a snapshot, not a trend. Work listed as "may have helped" went live between the two dates; we can't show it caused the change.

Search clicks

This week: clicks 132 (+12% vs prior week), impressions 4210 (+6%).

Shipped this week

  • knee-pain-page (shipped)
  • business-profile-services (shipped)

In progress / awaiting approval

  • physio-for-runners-article (awaiting your approval)

Next up

  • Add the clinic's HCPC registration details to the contact page
  • Answer the common questions about first appointments

Numbers computed from your enquiry log, Search Console and API tracking. AI API answers are a proxy for what users see in consumer apps.

How to read it

What it tells you

Each part answers one question you'd otherwise have to ask us.

  1. 01At the top

    Did more people get in touch?

    Calls, forms and bookings counted this week, against the week before.

  2. 02Dated, both sides

    What did the assistants and Google say?

    The same questions, asked last week and this week, with who was named each time and which sites were cited.

  3. 03Careful wording

    What may have helped?

    Work that went live between the two dates is listed beside a gain as "may have helped". We can't show that it caused the change, and we don't say it did.

  4. 04At the bottom

    What are you waiting on?

    What went live, what needs your approval and what we do next.