Law firms
People can ask Google and the AI assistants which solicitor to call, as well as searching. We check who gets named for your firm's questions, fix what keeps you out, and check the SRA details your website should show.
The questions
Examples of the kind of question we check, on Google, Maps and the AI assistants. They're examples, not results.
- “best family solicitor in Leeds”
- “who should I use for a will?”
- “conveyancing solicitor near me”
- “employment solicitor for unfair dismissal”
What counts as proof you're real
Customers, Google and the assistants all look for signs a business is who it says it is. For regulated work, the regulator's register is the strongest one.
- SRAEngland and Wales
Solicitors Regulation Authority
The regulator of solicitors and law firms in England and Wales. Its Transparency Rules ask authorised firms to show the SRA digital badge prominently on their website. Read the rules at the link for exactly what applies to your firm.
- SRA registerPublic register
Solicitor check
The SRA's public register, where clients can check a firm or a solicitor. Your firm's name, address and number should match what it shows.
What we look at
Anything we find becomes a change for you to approve. We don't edit your site without your yes.
- Whether your SRA number appears on your website, and the SRA digital badge, on the home page and the contact, about or complaints pages.
- Whether the name, address and phone number on your site match the details you give us.
- Whether the same name, address and phone number appear on your Google Business Profile and directory listings.
- Whether the pages for each area of law say clearly what you do and who it's for, in words a client would use.
- The SRA's rules cover more than the number and badge, such as complaints information and, for some types of work, prices and services. We point you to the rules and flag what we can't find on your site. We don't give legal advice, and you decide what your firm publishes.
- The SRA regulates England and Wales. Tell us if your firm is regulated elsewhere.
- Anything we flag is checked by a person first. If it's really there, you tell us and we move on.
- We never promise a ranking or a place in an assistant's answer, and we never write reviews or claims about case outcomes.